A luxurious natural latex rubber pillow-from natural rubber plant. Therapeutically engineered and softly contoured, sumptuously gentle and friendly. Pure latex does not decay or lose structure. The all-natural, high-quality Naturelle latex pillow, built for all sleeping positions and physiques, conforms to the shape of your head and neck to provide continuous support during the night. Made of natural latex, these beautiful latex pillows never need fluffing from the rubber tree, retain their shape and provide full air flow, preventing moisture and heat build-up.